The initial 90-day sprint is an intensive period where we lay the groundwork for sustainable marketing success. This sprint is crafted to diagnose, strategise, and set up the systems and processes that will drive your marketing forward.

Month 1: Discovery & Strategy Development

In-depth Brand & Audience Audit: We conduct a comprehensive review of your brand’s current positioning, competitive landscape, and target audience to identify strengths, weaknesses, and opportunities.

Marketing Objectives & KPIs: Collaborate with you to define clear, measurable marketing goals aligned with business objectives.

Strategy Roadmap: Develop a detailed marketing roadmap that covers key initiatives, timelines, and responsibilities for the coming quarter and beyond.

Month 2: Campaign Planning & Execution

Campaign Ideation & Planning: Based on our strategy, we outline specific marketing campaigns, content themes, and channel strategies to kick off a high-impact marketing effort.

Content & Creative Production: Oversee the creation of content, including blog posts, social media, email templates, and landing pages, ensuring they reflect your brand and engage your target audience.

Channel Optimisation: Begin optimising existing channels (website, social media, email, etc.) for better visibility, engagement, and conversions.

Month 3: Testing, Optimisation & Reporting

Campaign Launch & Performance Tracking: Execute campaigns and set up tracking mechanisms to measure their effectiveness across KPIs.

Data-Driven Adjustments: Begin refining campaigns based on data insights, with A/B testing for email and landing pages to optimise for higher engagement and conversions.

Comprehensive 90-Day Review: Conduct a review session to evaluate what’s working, what’s not, and how we’ll evolve in the next phase.

After the initial sprint, Doodlebug CMO by Design shifts to monthly maintenance. This phase ensures that your marketing stays on track, is continually optimised, and evolves with market changes.

Monthly Deliverables

• Performance Review & Optimisation: Regular review sessions to analyse campaign metrics, identify trends, and make data-informed adjustments to improve performance.
• Content Calendar & Campaign Management: Monthly updates to your content calendar and management of ongoing campaigns, including seasonal or event-driven promotions.
• Team Coordination & Support: Ongoing collaboration with your in-house or freelance team to ensure all marketing activities are aligned with strategy and executed efficiently.
• Monthly Report & Strategy Session: A detailed monthly report summarising key metrics, successes, and recommendations for future campaigns, along with a strategy call to discuss insights and updates.