What is meant by Digital Marketing

October 9, 2020

What is meant by digital marketing?

What is meant by digital marketing?


Digital Marketing is a broad term - and means different things to different people. Some see it as social media activity, others will think about paid adverts and still more may only think about their website.


The way I see it is as an ecosystem of assets and activities which help you to find more customers, increase the amount those customers spend and increase the frequency they spend with you.


Simple concept - right? It certainly seems so when it is put like that, but the problem is the sheer number of options available.


Hallam have - probably - the best illustration of this I have seen (the image is a link to their site - go check it out):


And this illustrates the issue too! There are so many options.

This is where We Are Doodlebug comes in. We start with a (free- yay!) diagnostic audit of your current position, so we know what works for you, what hasn’t (yet) and begin to understand why this is the case. Normally we will also carry out a competitor analysis to make sure you are able to get ahead of your competition - it’s great to know what tricks and strategies they are using in the background! Then we start to form your strategy.

If you need a better web presence - we help you to do that. If you need social media management, we help you do that. If you need Google Ads and retargeting - again we help you out. But only if we have assessed that this is the best option to get a return on your investment.

We always start from, and go back to, your business goals and objectives. If your goal is to increase your client base - our goal is to help you do that. If you want to attract customers back for subsidiary services - our goal is to help you do that. Different businesses have different needs, target audiences and market positions so it is really important you do not throw away money in the wrong places. 

So what is Digital Marketing - it is a glorious and nuanced set of options in the digital space, and a Digital Marketer is someone who brings order and sense to this vast array so that you can use the elements which will serve you best.

Thank you for reading.

Click at the top of this page to book your free audit, and lets get started making your business focused on results based marketing.


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